Tags are a way of grouping your data for reporting purposes. These identifiers provide the ability to categorize data and define how you want to report on your Event, which is a type of Program, in order to understand its effectiveness and ROI.
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A Channel in Marketo represents atype of marketing activity (e.g. Blog, Online Advertising, Tradeshow, Webinar, etc.) and Marketo requires that a channel type be assigned to all Programs (and Events, which are a type of Program). You have the ability to assign Progression statuses to channels and determine which Progression status triggers a Success action for a specific channel type.
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