Holding domain data in Marketo

Idan_Dayag
Level 1

Holding domain data in Marketo

Hi Nation,

I have a data set of attributes (i.e traffic and ad spend) per domain, which I want to use for enriching net new leads.

Is there a way where I can store this data in Marketo, and when a lead comes in, he will be enriched with this data based on his domain (domain will be used as a reconciliation key)?

Idan

3 REPLIES 3
Grégoire_Miche2
Level 10

Re: Holding domain data in Marketo

Hi Idan,

No. The best way to do this is to use a webhook platform (there are a few in the launchpoint). When the lead comes in, you will call the webhook and your lead fields will be populated.

-Greg

Idan_Dayag
Level 1

Re: Holding domain data in Marketo

Thanks Greg,

Can you please share the names of the ones you think are best to work with?

Idan

On Thu, Mar 15, 2018 at 5:27 PM, Grégoire Michel <

Grégoire_Miche2
Level 10

Re: Holding domain data in Marketo