Google Ad Words Report

Not applicable

Google Ad Words Report

Does anyone have a best practice/ recommended way to pull a Google Adwords report from Marketo analytics? Or has anyone built a report in Marketo and give steps on how to build it

Level 9 - Champion Alumni

Re: Google Ad Words Report

Please provide more info on what you would want in your Google Adwords report. 

We use javascript to capture the gclid (if it exists) into a hidden field when someone submits a form.  We set a Recent Source field value when a lead visits our website from an AdWords ad.  We capture querystring parameters when a new lead submits a form that allows us to identify submissions from AdWords campaigns.  We also use the new Ad Bridge feature to push conversion events to AdWords when a particular Revenue Cycle Model stage is attained.