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Does anyone have a best practice/ recommended way to pull a Google Adwords report from Marketo analytics? Or has anyone built a report in Marketo and give steps on how to build it
Please provide more info on what you would want in your Google Adwords report.
We use javascript to capture the gclid (if it exists) into a hidden field when someone submits a form. We set a Recent Source field value when a lead visits our website from an AdWords ad. We capture querystring parameters when a new lead submits a form that allows us to identify submissions from AdWords campaigns. We also use the new Ad Bridge feature to push conversion events to AdWords when a particular Revenue Cycle Model stage is attained.