Global Nurturing Initiative

Anonymous
Not applicable

Global Nurturing Initiative

We need to roll out a big lead nurturing initiative globally and I was wondering if anyone has ppt or any document to share, which covers things to consider when launch a global lead nurturing program for various regions across the globe.
It will save me lot of time.

Thanks a lot!
Rani
2 REPLIES 2
Anonymous
Not applicable

Re: Global Nurturing Initiative

I don't have a document to share but we have used the "Marketo Program Library" within Marketing Activities to import sample programs. This has been incredibly helpful as we were able to mimic these sample programs. You can read more about it at the link provided below. Hope this helps!

https://community.marketo.com/MarketoArticle?id=kA050000000L7xv&src=comm#2

Best,
David
Michelle_Tizian
Level 10

Re: Global Nurturing Initiative

Hi Rani,

Support directed me to this page yesterday.  It's really helpful for program nurture, setting up various campaigns within a program.  Understanding how the traffic cop works when you're running different campaigns.  It first goes into the RCA, but if youi're not setting or tracking that up, I'd skip to the nurture programs. https://community.marketo.com/MarketoArticle?id=kA050000000Kytv&src=comm