Global Email Preference Smart List

[Anonymous]

We created an unsubscribe page using the subscription management methodology shown in the "Don't let them unsubscribe" Marketo Masters feature. Toward the end, the presenter said we need to create a smart list that includes a filter for the opt out.

My question is, do I need to create a smart list filter for every single program that calls out the "not unsubscribed to this particular list" field or is there some way to create a global preference list? The default unsubscribe is nice and automatic, but it appears creating multiple unsubscribe lists greatly complicates matters.

[Anonymous · Accepted solution]

There is no global preference list that will automatically suppress unsubscribes from being sent emails for different subscriptions. You can either have a checkbox field for each subscription type or a static list to which you add the leads that have unsubscribed from that subscription.  Then in your smart campaign(s) that send your subscription emails, you will need either a field filter for the subscription checkbox field or a "Member of List not in [unsubscribe list]". 

[Anonymous]

Thanks Elliott--that was my suspicion.

[Anonymous]

I'm building a email preference center, where Forms 2.0 will be most helpfull. However for every mailing we need to repect a lead's preferences. The only solution I see is for every campaign to add filters to the smartlist to exclude leads that are not 'true' for the related topic. This seems like a big hassle and has a high risk of faults. Is there really no other way?