Get email opens for every email send(using a same smart campaign, a same email)

[Anonymous]

Hi,

A question about email opens!

I know Marketo email opens are unique. However, I am wondering if there are

any ways to get email opens for every email send(using a same smart campaign, a same email)?

If there are not, any thinkable methods to get close numbers to it?

Hope you can help me on this!

[Grégoire_Miche2]

Hi Nodoka,

Create a score field call for instance "Nb Email Opened"

create a smart campaign:

• Smart List:
  • Trigger : opens email - Email is any email you want to track.
• Flow
  • Change Score - score Name: Nb Email Opened - Change: +1

You can also create multiple smart lists with the following filters

• Leads who opened it once
  • Opened email: The email you want to track
  • Not opened email: The email you want to track - Min number of times: 2

• Leads who opened it twice
  • Opened email: The email you want to track - Min Number of times: 2
  • Not opened email: The email you want to track - Min number of times: 3

• Leads who opened it three times
  • Opened email: The email you want to track - Min Number of times: 3
  • Not opened email: The email you want to track - Min number of times: 4

-Greg

[Anonymous]

Thanks Greg!

>create a smart campaign:

• Smart List:
  • Trigger : opens email - Email is any email you want to track.
• Flow
  • Change Score - score Name: Nb Email Opened - Change: +1

I got it.

> You can also create multiple smart lists with the following filters

Leads who opened it twice

• Opened email: The email you want to track - Min Number of times: 2
• Not opened email: The email you want to track - Min number of times: 3

I'm confused here. Will it work even the same email was sent to the same lead?

Monday: Email A sent--Opened

Tuesday: Email A sent--Opened

Wednesday: Email A sent--Not Opened

Does Marketo smart list pick up this lead as "Leads who opened it twice"?

Nodoka