This is a hot topic in the Martech space and something that I am starting to have a lot of conversations around GDPR and there seems to be a lot of companies scratching their heads on what actions need to be taken to be GDPR compliant. This is something that my company Openprise can help with.
Before GDPR (General Data Protection Regulation), a couple of simple tweaks to your process, a line of text, a roll of your eyes and congratulations, you just complied with the latest acronym. But, not this time. With GDPR, the things marketing and sales teams do every day can cost you:
- Hit the magic button inside Salesforce to enrich a lead with an email and phone from a 3rd party provider.
- Email a spreadsheet of contacts to your trusted agency partner
- Watch data flow seamlessly from your marketing automation solution another app, exactly like it was designed to do.
if you've for personally identifiable information (PII) from anyone in the European Union in any of those, and you don't have a DPA (Data Processor Agreement) in place with those companies, your not GDPR compliant, and it could cost your company up to 4% of a company's annual global revenue. This is something that Openprise can definitely help with. We can help you control the flow of ED Data out of your company through find-grained data filters and permission roles. Identify leads and contacts that fall under GDPR, even without a valid country field value.
Please do let me know if this is something you would like to chat about further. 🙂
GDPR Compliance - Accomplish It with Ease via Openprise
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