GDPR and Hidden Fields

Anonymous · ‎12-12-2017

Hi All,

Under the GDPR there are 2 main points that caught my attention:

Purpose limitation - data can only be used for the purpose specified at collection
Data minimisation - limit the amount of data collected to what is necessary to serve the purpose for what its collected

Do you think this points will affect the use of hidden fields as the user won't be aware of certain data we are collecting?

Thanks!

Dan_Stevens_ · ‎12-12-2017

Background processing - like behavioral scoring - is also the result of being able to properly TRACK this engagement as users interact with our digital properties, campaigns and content. Unfortunately, under GDPR, it sounds like we'll now need to block ALL cookies by default (including Munchkin) until a user has given their consent to install these cookies on their browser. This is significant. Think about it - would you provide your consent on every site you visit to the multitude of cookies that can be installed? Heck no. Serving up pop-ups like this is really going to degrade the overall customer experience (and have a significant impact on our ability to use Marketo - and other marketing automation platforms - like we do today).

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