Re: GCLID and Marketo

Level 4

GCLID and Marketo

I was recently asked by our SEO team to set up Google Click Id in Marketo, and I'm stuck.

Here's what I've done so far:

  1. Connected Google Analytics to Marketo in Launch Point
  2. Set up a custom field in Marketo as a String field labeled GCLID ( i actually also did this in Salesforce)
  3. Created the hidden GCLID field in a test form

My main problem is I dont know what information is supposed to be pushed into that hidden GCLID Field. Is there coding I need to add to all of our landing pages in the form section? What steps do i need to take to link it over to Google analytics?

I've read a number of articles in the community, but I feel like I'm running in blind circles. Any help would be appreciated!

Level 2

Re: GCLID and Marketo

The information you need to pass to the the field IS the GCLID value.

Once you've turn on auto-tagging with Google, your AdWords URLS will include a GCLID parameter.

You need to configure the hidden field on your form to capture the GCLID from that URL parameter.

If you have GA tracking on your website it will capture the GCLID as well, so no need to pass the data from Marketo to GA.