Gated content on website

[Anonymous]

Hi,
 

We're adding 3 x pieces of gated content onto our website, how do I set this up so that 1) we know where each lead has come from for that piece of content and 2) they don't have to fill out a second form once they have downloaded one piece. 
 

Do I need to set up a program for each piece of content, with an alert email to say "{lead name} has downloaded {content name}" ? 

[Anonymous]

Hi Jessica,
We set our site up to do this very thing, http://synthesio.com/corporate/en/resources/#guides.

We only use a couple of forms across our whole site, so in the smart campaign smart list we reference the form and the landing page the form is on. Then we have separate programs for each piece of content with sales alerts built into the flow step of each unique smart campaign.



If you are sending sales alerts, you can take a look at this article, which explains how to use the {{SP_Send_Alert_Info}} token to include campaign details:
https://community.marketo.com/MarketoArticle?id=kA050000000LADCCA4

Then to hide the form for known visitors, you can show custom HTML using cookies.  This is also in use on our page above, and then here is the support aricle that shows the details to set it up:
https://community.marketo.com/MarketoArticle?id=kA050000000LHAZCA4

Hope this helps!
Todd