We are currently syncing leads to SFDC when they become MQL, but I'm thinking about setting up a full sync between the two systems to help keep data clean and to fully take advantage of campaigns in SFDC. I'm not sure how to handle the lead assignment pre-MQL though. I'm curious how others are doing this. When a lead first enters Marketo and is sync'd to SFDC, who are you assigning that lead to? I've thought about assigning them to a default "Marketing" user, and then re-assigning them to a sales rep when they become MQL. I've also thought about adding them to a lead queue in SFDC, then assigning to a sales rep once they become MQL. How are you guys handling this? Is there another/better approach that I should consider?

HI Cody Haener ,Unlike Gerard,Unlike Gerard, I prefer to assign all leads to specifci queues:Marketing lead queue (for cold and nurtured)Not A Lead Queue (for journalists, competitors, applicants to job posts, ...)Discardable Lead Queue (For bad data, out of scope, ) that will be deleted when the reporting period is over.The reason why I find queues preferable is that you can easily grand access to real users to queues (Just make them queue members) and remove them as needed. You can also use queue membership to create views in SFDC and to manage read access to these leads if necessary. In multi-BU or multi-country organizations, you also can multiply these queues (one of each for each BU or country) and have each country manage their own lists of leads.Also, please remember that SFDC Lead assignment rules only fire on lead creation. Vote here: and read the comments, for some workarounds.-Greg