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Hi Rose,
We use pURLs (personalized URLs) for this in Marketo.
This enables to pre-fill forms even though the lead doesn't have a cookie yet.
e.g. great when you import a list with suspects.
1. Go to your landing page and enable the pURL.
2. In your email update the URL and add the token for a lead's Marketo Unique Code behind the URL.
This will render each email differently.
http://community.marketo.com/MarketoArticle?id=kA050000000L9DACA0
3. Go to your form in design studio and pre-populate the form with tokens (e.g. {{lead.First Name}}).
Please let me know if you have any questions.