We are using form 2.0 on a web page and not a Marketo landing page. We know that we have new leads that have filled out the form but we are not seeing the program populate the acquired by. Would anyone know why this is?
Hi Katie, have you associated the form fillout with a program? This would be done by saying in the smart list of a smart campaign: Fills out form: xyz and then have some type of flow step related to that program's membership statuses.
If you've done this, are these leads new? Acquisition program will only apply if this was how these leads initially came into your database.