**Featured Discussion: Tips for transferring your old nurture track into the new Marketo Customer Engagement

[Anonymous]

http://community.marketo.com/MarketoIdeaDetail?id=08750000000Iu7fAAC

Vote for my idea to improve tracking. 

[Anonymous]

Does anyone have an example of migrating an existing set of nurture programs (early stage, mid-stage, late stage, customer), their underlying smart campaigns (Master Campaign, Send Email,  Move to Exhausted Content, Update Program Status, etc), emails, exhausted content list and the Traffic Cop smart campaign? 

I have several questions.

• After I add my nurture programs to the Engagement program, how do I ensure that the existing nurture program members are added to the Engagement Program and the next email in the series will be sent to them at the correct time interval since their last email?  Also, how do I ensure that leads don't continue to run in the old programs?
• How do I add those nurture program members that are in the exhausted content list to that status in the Engagement Program?
• How do I ensure that my email stats from previous nurture program sends are combined with the email stats from the new Engagement Program?
• How do I ensure that previous nurture program status values are transitioned to the new Engagement Program?
• If a program is added to the Engagement Program, can it have new members added to it that are not in the Engagement Program and it will still operate as before?

[Anonymous]

I would like to see "Days" as a repeat option - as opposed to just weeks or months. I nurture leads at weird intervals and times, so a standard candence is not ideal for us in all instances.

That being said, Cheryl mentioned that we could set the cadence, and still use smart campaigns within our programs to do advanced cadence settings. Just trying to sort through how programs tactically fit within the module. Will be playing in this more today - really looking forward to learning the functionality a bit more in depth.

Definitely will be spending some time in the documentation today and hope to share some of my findings/ideas with the group: http://community.marketo.com/Marketodeepdive?id=kA5500000008QlPCAU

[Anonymous]

For new nurture programs we will build those via Customer Engagement. 

My question is for org's with Standard edition that are limited in how many Engagement programs they can create, what are the benefits of transfering existing nurture programs that are currently working to an Engagement program?  If existing nurture programs are already setup to balance email cadence and work as expected what are the additional benefits to gain from re-creating them as an Engagement program?

[Anonymous]

Jack, the Engagement program allows you to easily add new emails and reprioritize emails in the stream including temporary things like invitations to webinars, tradeshows, etc.  It also has some awesome reporting that help give you a better insight into the effectiveness of the entire nurture program and its indiviual emails.

[Anonymous]

Oh yes, and in July there will be cast limits, so you can avoid sending someone 3 different emails in 1 day, which we inadvertently do from time to time, because its almost impossible to predict when someone will receive the next nurture email when it is in a standard program.

[Anonymous]

According to the pricing page Communication Limits require purchasing an add-on for Standard edition.  Will org's with standard edition have the ability with out this add-on to set cast limits?

[Anonymous]

Hi Jack,

I do not understand your question about Cast Limits.  Communication Limits is available to all Select, Enterprise and customers who purchase the Add-On.  Communicaiton limits spans across all programs and campaigns in Marketo, not just in the Engagement program.

[Anonymous]

Hi Cheryl,

For Standard Customers that purchase the add-on to get additional streams, will we also get Communication Limits? Or is this a separate add-on for which we are not eligible? If so, how much is this additional add-on?

[Anonymous]

Yes, the add-on includes Communication limits!