I am trying to determine how to best go about finding a way to export for all individuals information such as the following, so that it can be coupled with their purchase history (don’t necessarily need that to be in Marketo) and subjected to statistical analysis to determine an optimal scoring system to prioritize leads:
• First Conversion
• Number of Conversions
• First Conversion Date
• Recent Conversion
• Recent Conversion Date
• Number of Unique Forms Submitted
• Emails Bounced
• Emails Clicked
• Emails Delivered
• Emails Opened
• Number of Visits
• First Page Seen
• Last Page Seen
• Last Referring Site
• Number of Pageviews
• First Referring Site
• Original Source Data 1
• Original Source Data 2
• Original Source Type
• Average Pageviews
• Recent Conversion (Form Title)
• Recent Conversion (Page Title)
• Recent Conversion (Date)
Any insight you have about how this information can be obtained via export from Marketo would be much appreciated.
Hi Clinton,
You can try Data Loader for Marketo (DLM) to sync Marketo data including activities to the database without any coding.
We pull all data from Marketo to the database and do analytics with Tableau for a long time. If you have any questions about Marketo data or Marketo reports, feel free to contact me directly vivian_wu@trend.org. Thanks!
Vivian