Engagement Program by User Activity

[Anonymous]

Hi,

we want to prepare an engagement program so that it follows this logic:

1. User receives first email. // If they don't engage they get a new version of the first email 5 days later///

2. If the user engages with one product, they receive an email specific to that product 3 Days later (this works for 4 different products) /// If the user does not engage with the product-specific email, they get a resend a week later.

I have been studying and reading product docs, training notes, and the definite guide available for download but I can't find a way to set up the logic above!

We would like to test and launch this soon, so any advice is welcome.

Please help!

Thanks,

Mercedes

[Anonymous]

Colin Ryder​ Can you help?

[Julz_James · Accepted solution]

Looking at this you'd have to build out different Smart campaigns rather than an engagement program.

You would need to set up the flow something like this:

Smart Campaign 1:

• Smart List: Was sent email AND Not clicked link
• Flow: Wait 5 Days
• Flow: Resend email

Smart Campaign 2 (assuming the engagement with a product is via an email):

• Smart List: Was sent email AND Clicked Link (pick the 4 product links)
• Flow: Wait 3 Days
• Flow: Send Specific Product Email - Using Choices in flow

Smart Campaign 3

• Smart List: Was sent email AND Not Clicked Link
• Flow: Wait 7 Days
• Flow: Resend Email

Do you think this would work?

Thanks

Juli

[Anonymous]

Hi Juli,

Thanks! Yes, this is actually what we ended up doing.

Thank you all for your kind help!

Mercedes