I am trying to enable non-responder communication in a program. Aside from the non-responder communication, the rest of the program sets up very well for an engagement program, with four streams. Our client wants to send "reminder" emails to non-responders of the previous email, instead of proceeding to the next email in the stream.
I am thinking this is best suited to an Email Program, instead of an Engagement Program, with logic that looks like this...
Does this make sense? Can anyone see a way to manage this in an Engagement Program (with the key being that any leads who have not responded are paused from receiving the next email touch until/unless they have responded to the reminder communication)?
Logic looks good...consider embedding this program in the engagement program so that you can get the benefit of not sending duplicate content that was downloaded from the website as well as this cool half-step.
Look at Robb's technique here: Length Matters: Engagement Programs that Don't Finish Too Quickly...