Emoticon in email subject line

Anonymous · ‎11-27-2013

Hi,

Does Marketo have the functionality to include emoticons in a subject line.

See images below for example

Thanks

Melanie_Haught2 · ‎02-20-2015

Hi Nicole,

I'm curious to know if you ended up trying this? I would be interested to see if it did cause spam or unsubscribe issues for you, as I would like to give it a try myself.

Anonymous · ‎10-19-2015

I'm wondering this myself. Melanie, did you end up testing using emoticons in subject lines?

Anonymous · ‎11-28-2013

I would suggestion caution. Marketo can handle emoticons. However not all email systems support them (including intermediary transporting servers ) and some spam filters may set high scores, occasionally exceeding the threshold and flagging as spam.

A good reference to consider:
campaignmonitor.com/resources/will-it-work/symbols/

Technical details:
http://tools.ietf.org/html/rfc5841

Alok_Ramsisaria · ‎11-28-2013

Hi Nicole

I suggest you can use emoticons as text symbol.

You can copy them from here - http://text-symbols.com/ or http://collarme.forumotion.com/t16-letters-numbers-and-symbols
Currently, they are properly supported in Hotmail, Gmail and Yahoo.

Also, I suggest not to use more than 1-2 emoticons in the subject line as that may affect inbox delivery for the campaign.

Regards
Alok