Email Resend

[Anonymous]

Hello,

How do I view results of a resent email to understand incremental opens, clicks, ect?

Thanks!

[Dory_Viscoglio]

Hi Lindsay, I'm assuming you sent the exact same email both times? You could do an email performance report and use a date constraint. 

Often we clone and change the email slightly for a second pass to test something (subject line, content, etc.) so that we can more easily review the results of the first send to the second send.

[Anonymous]

Got it. So I have a report created for the first email, and all I would need to do is change date criteria to understand the resend? Wouldn't that include any activity that may also still be happening from the first send?

[Dory_Viscoglio]

I'm not entirely sure, since the exact same email was used. You could also create multiple smart lists that would be for "was sent email on x date" and "opened email", "was sent email on x date" and "clicked email", etc.