Email link performance report

[Elizabeth_Bonin]

Are the clicks unique in this report? I noticed that in the email link performance report the total is 12 and in my email performance its 11 and in the send report it's 10. Why are there so many different numbers?

[Justin_Cooperm2]

It will show you unique clicks on each link in the "Leads" column. Then it adds them all up in the totals section. Total clicks are also shown. The Email Performance Report only shows "Clicked Emails" which means at least one link clicked at all in the email"

[Elizabeth_Bonin]

Thank you. Why would the dashboard for send have a different amount than both those reports?

[Justin_Cooperm2]

Super complicated. Dashboard is filled by different data than both email performance report and email link performance report. Also, Smart Lists are powered by the Activity Log, which is also different than data you'll see in performance reports. Recommendation is to use the Email Performance Report and Link Performance Report for most accurate data.

https://nation.marketo.com/message/123000#comment-123000