Email Insights? Does anyone else feel this is completely non-intuitive?

[Erin_Olsen2]

I was just diving into the Email Insights tool to do a little research on how my emails are performing. I haven't taken the time to watch any tutorials, but does anyone else feel this product is non intuitive and makes little sense? I have been using Marketo for a long time and email metrics are pretty basic... but I guess I need to spend some time watching or reading the tutorials. Curious what others think.

Erin

[Dan_Stevens_]

Vote here:

[Grégoire_Miche2]

Voted

-Greg

[Anonymous]

I agree. I feel like I have to work harder to get the data I need from email performance reports than I have had to using other software like IBM Marketing Cloud/Silverpop and WhatCounts Publicaster/Campaigner.

[Dan_Stevens_]

You’re spot-on Darrell.

[JD_Nelson]

a lot of it comes down to what you're looking for and how well your system and/or naming conventions are setup. I've found a lot of value being able to check device, location and email type, quickly with only a few clicks. To do too much more or to get in the weeds it becomes a bit more complicated -- but again, depends what you're looking to do.

The reason this doesn't "feel" like native marketo is because it was an acquisition back in 2016, I believe. It's come along way since then. Have you read through all the support docs on it to find out how to do what you want? Email Insights - Marketo Docs - Product Documentation

Curious to hear more of what you're trying to do...

[Jennifer_Bisho1]

I agree with you.  And it's not very intuitive on how to create custom dimensions either.  I actually set up a mentoring session for Email Insights next week.  If the mentor happens to share any helpful links/tutorials (aside from the product docs.), I will post them here for you