I wanted to know how you built out your nurture program, specifically the part where you fast track everyone who is clicking emails to every 2 weeks instead of 4.
Are you using the customer engagement program for this?
I'm creating our late stage nurture and have 9 emails. I want them to send every 3 weeks, but if the person clicks on an email, send the next one out at 2 weeks. Also, if they don't click that email, the following email would go out in 3 weeks.
I've tried building a regular nurture program but had trouble with wait steps. With the engagement program I'm having trouble with cadence/timing and switching people back and forth between streams of 3 weeks vs. 2 weeks. I think another huge issue is that I'd like to run it every week..which adds another layer of complexity.
Any insights would be much appreciated. Thanks! Melissa