Email address changed mid-lead nurture

Anonymous
Not applicable

Email address changed mid-lead nurture

Hi,

I have a question related to a lead nurture campaign we're setting up.  Let's assume we've added a lead, with lead_id = 1000 and email address = email-1@domain.com to a nurture program, and that in the middle of the nurture, a sales rep updates the email address associated with lead_id = 1000 to new-email@domain.com. In that scenario, does the program send all future nurture emails to the new email address (new-email@domain.com)?  If not, what happens?

Thanks!

-A

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Kenny_Elkington
Marketo Employee

Re: Email address changed mid-lead nurture

Marketo will always send emails to the current value of a Lead's email address field, so in this case, yes it will send to the new email address.