Downloadable Resources - Marketo Landing Page or Website with Marketo Form

[Anonymous]

We are re-launching our website and I was curious as to what is best for our resource section – should we host each downloadable resource on a Marketo landing page or just  a page on our company website with a marketo form? I noticed Marketo doesn’t use it’s subdomain of http://pages2.marketo.com/ for its resources but instead http://www.marketo.com/definitive-guides/event-marketing/ (for example). Any thoughts on this? What are the pros and cons for using either of these methods? 

[Alok_Ramsisaria]

We would be interested in finding this out too. Seems that Marketo is using some custom Javascript to pull the data - not sure if it is available publicly.

[Anonymous · Accepted solution]

Our websites use built-in forms whenever possible.

A couple of example:
http://primeflight.com/services/aircraft.php
http://www.servicewearapparel.com/resources/white-papers/better-fitting-uniforms.php
Beta Site - Form Not Working - http://valor.nxs.net/resources/active-shooter-awareness-guide/

For us, the pros and cons are as follows:
Pros
  +Consistent Look & Feel
  +Overall Higher Conversion Rates
Cons
  +Much more time to setup
  +Harder to track goal conversions in Google Analytics
  +You have to update the form manually every time you need to make a change.
 
There are public instructions on how to access the SOAP API at Eric Hollebone's site with all kinds of hand resources if you want to customize the page with information.

[Alok_Ramsisaria]

Thanks for the sample code - we were able to use it to get it to work.