My sales team wants to see all inquiries that are generated on a weekly basis - regardless of lead score. They say based on the current estimated volume that they will be able to follow our SLA and reach out to everyone.
I'd still like to keep an MQL/AQL score in mind for people to understand if my campaigns are working (am I targeting the right people), and measure velocity to know if I have enough campaigns going at any given time.
Is anyone else doing this? Do you set up flows in Marketo just to sync everyone as they are created?
Does it make sense that sales doesn't care about lead score but marketing does? What am I missing by doing it this way? What are the risks that I'm not thinking of?
My sales team is still volume focused (40+ outbound dials per day) and that isn't changing any time soon. So, I see their point. But also believe in what a scoring model can do. Help!
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