Do you look at your engagement scores?

[Anonymous]

I've been digging into our email and engagement programs lately and have noticed that many of our emails, which actually perform incredibly well, have relatively low engagement scores (between 30-40). For example, I have an email that went out this week with a 28.3% open rate, 2.5% clicked-to-open, and 0.6% unsubscribes. To me, that's a pretty darn successful email, but Marketo gave it a score of 33/100.

I'm curious to know how people are using the engagement score to impact their marketing efforts, or if it's just another vanity metric in the platform.

[Bruce_Jeffers]

This article might help a little:  https://community.marketo.com/MarketoArticle?id=kA050000000LAQLCA4

It's a global metric -- so I think they compare to everyone on the whole platform. But it's a proprietary algorithm meaning we may not get much more detail.

There's a little more discussion here:  https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PhgNAAS

[FYI -- my Engagement scores almost always range between 32 - 40, so I personally don't give much consideration to them.]

[Anonymous]

Thanks Bruce. I had taken a look at both of those previously... I guess I'm just more curious if anyone actually finds the information valuable, or if it's business as usual when it comes to determining the success of email programs.