We seem to have a large discrepancy with the reports we have for a landing page of ours. When we click on the actual page, the statistics show 1 form fill out and 132 views. This seemed strange to us, so we checked our Google Analytics report which showed us 59 views. To settle this, we created a Smart List that pulled everyone who has visited that webpage who was anonymous and this showed us 56 results. We then did this same Smart List but replaced anonymous with known and got one result. So the Google Analytics report and our Smart List results match up for the most part, but why are the page statistics showing us 132 views?!
The Google Analytics report shows unique page views, not unique visitors. Which matched up with our Smart List, because we checked which leads visited more than once and it was only one person visiting twice.
And it wouldn't be that drastic of a difference from creating and testing the page because this was a clone of another page.
Hey Ariana--you should also check and see if your Google Analytics is set to filter out any visits, for example, a lot of companies add filters to exclude internal IP addresses from their reports. Marketo landing page reports would show total visits from everyone, including those internal viewers.
This discrepancy is that "landing page views" are not unique visitors, where the anonymous Smart List is unique visitors. Every time you refresh the page, it's counted as a new "landing page view."
It's very easy to run this page view number up when you're creating and testing the landing pages.
Best, Edward Unthank Marketing Operations Specialist Yesler
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