Hi Clinton,
I wrote a small post on tokens, in which I also explained a little bit about my content programs.
http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PgwrAAC
What I didn't share is that these programs also have sales emails for sales insight, and also triggers to track what's happening with it.
I also shared this with my local user group last week. here is a link to the slides, which only contains some screenshots:
http://connect.quintiq.com/rs/quintiq/images/NEDMUG%20-%20Engagement%20Programs.pdf
I would be more than happy to discuss your question via a Skype call (username: Diederik_Martens (the one with the black&white picture)).