Does anyone have suggestions on how to make an email look good on both desktop and mobile? I just viewed an email test on my desktop and mobile device. The email looks great on the desktop, but the spacing/margins is all off on my mobile device. Do I need to create 2 separate emails? One compatible on desktop and one compatible on mobile? Any suggestions you have would be very helpful!!
Similar to Kenny's response, you can declare some media queries with max widths in your email css. This will cause your emails to adapt to the screen size (desktop v mobile) instead of you having to create two versions.
An easy way to control this is the limit the width of each email to 600 pixels, and only have a one column approach to the email template. Also keep the email text size to 14pt or higher.
What you want is called responsive design and there's a lot of literature around the web about it. You should check out templates.marketo.com for some responsive templates which you can download and use for your own emails.
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