Data Appending Technology?

[Anonymous]

We are looking at RainKing, Data.com, Discover.org and some others to help solve a couple of problems:

- We would like the sales team to be able to look-up potential prospects,
- Provide the sales team with more tools to get to the right prospect faster - org charts and such,
- We would like to append data and 'fil in the blanks' like revenue, employee counts. etc. without having to do a list export/import,
- I want this to sync with Marketo and SFDC

Love to hear what everyone else is using. RainKing looked interesting but wasnt able to do anything beyond push email, address and contact info.

Thanks!

[Anonymous]

Hi Diederik,

If you're interested, here's the documentation I put together on using a Marketo Webhook to call RainKing and pull in new or updated fields after trigger events:

slideshare.net/ScottFerrebee/marketo-webhook-to-rain-king-to-update-lead-data

Thanks!
Scott

[Anonymous]

Thank you Scott!

[Anonymous]

Hi Diederik,

Yup!  We offer API connectivity exactly as you describe it.  Here's an overview of our API:

api.rainkingonline.com/

You can use a Marketo webhook to call our API and send the email address when a new Lead is created.  We can return all available fields in either XML or JSON format.  We can also integrate our API with your web forms, so that when a Lead fills out your form you get all info on that Lead - delivered directly to your Marketo database or a dossier via email:

slideshare.net/ScottFerrebee/rainking-form

Here's a quick YouTube video I put together on this:

https://www.youtube.com/watch?v=XgT1fI42M0E

Happy to discuss any of this further - these are some cool use cases.


 

[Anonymous]

Hi Scott, nice overview. Any chance you'll be offering API connectivity so I can do it automatically with Marketo webhooks? Example https://api.rainking.com/get.php?email=name@example.com&company=......... And it pushes back all missing fields. This way I can use the webhook everytime a new lead is generated, so I can append data. This will increase the quality of my lead life cycle campaign, lead scoring, and nurture programs. It would be way better to automate this, in stead of have to a manual export every day.

[Anonymous]

Hi Diederik - if you're interested, here's a SlideShare I put together on cleaning Marketo data with the RainKing connector:

slideshare.net/ScottFerrebee/rainking-marketo-connector-data-cleanse

I'm happy to answer any additional questions, and happy to work with you on RainKing+Marketo.  Feel free to email me at:  sferrebee@rainkingonline.com.

Thanks,
Scott

[Anonymous]

Thank you Scott, I have a call with our US office and someone from RainKing next week. Hopefully he can also tell me more about how the data appending would work. But maybe you can too.

[Anonymous]

Hi Diederik,

Yes - the RainKing connector to Marketo will append in additional information like Industry, Position, Revenue, Number of Employees, etc.  There are 32 available fields that can be brought over from RainKing to Marketo - all up-to-date and validated by our research team so it's a good way to keep your database fully populated and updated with current information.

[Anonymous]

Hi Scott, We are evaluating Rainking for the US and Europe too. For the US we will probably use it with Salesforce to find and target new prospects (US has CAN-SPAM. Europe requires opt-in concent in advance). But from a Marketo perspective I'm looking for data appending. If a new lead is created, I'd like to add additionals values (e.g. industry, SIC, position, company revenue, number employees, and so on) on the fly. Is this possible?

[Anonymous]

Hi Christina,

We appreciate your interest.  The reason our customers use the Prediction Engine to augment lead scoring is precisely because (as you say!) title, industry, and revenue aren't enough, by themselves, to find your most likely buyers - whether it's in RainKing, a competitor, or in Marketo itself.  Instead, the Prediction Engine uses a host of other attributes like what technologies they manage (i.e. historical wins), decision making authority, pain, keywords - as well as demographic attributes if you wish - to rank who's most likely to buy.  You get to define the criteria, so it's your logic and your rankings.  If you have other questions, perhaps we can discuss directly?

Thanks!
Scott
sferrebee@rainkingonline.com

[Anonymous]

We are evaluating RainKing. The limitation I see is what data can automatically be updated in the Marketo lead record. According to your team, the revenue, employee size and any other data other than name, address, email, phone (which we have) is not available yet but coming soon. We need something that will cover all our needs now. 

Also your Prediction Engine is not very accurate since it doesnt tie into a company's historical wins. How are you accounting for someone being more likely to buy if you are not basing this on past success? A title, company size, etc. is not going to predict a win - ever. 

[Anonymous]

Hi Christina,

I work at RainKing and am responsible for implementing our Marketo connector.  In addition to allowing you to push all contact information from RainKing to Marketo, you can push over our Prediction Engine rankings - which are analytic values attributed to contacts based on criteria you set in identifying your best prospects.  These values can be used to augment lead scoring - giving you both explicit and implicit scoring criteria in Marketo.  Further, we offer a robust integration with Salesforce that not only allows for pushing contacts from RainKing to Salesforce, but our Salesforce plug-in allows your sales team to look in to RainKing from Salesforce to get all the detailed information you'd like to see - revenue, employee count, etc.

Thanks!
Scott Ferrebee
sferrebee@rainkingonline.com

[Anonymous]

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