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Customer engagement engine question

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Anonymous
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Re: Customer engagement engine question

Hi Jeff -

There are different ways to do it, but I ran into a similar problem you are describing and found creating programs for each piece of content to be the best solution. Not only does that allow you to measure your content better, but it allows you to make sure that people do not receive the content twice by using program statuses. Engagement nurtures recognize if the record is already a member of the program, and if they are, they will bypass that program and move to the next

Here are some screen shots:

Image #1: Creating programs for all of your pieces of content

0EM50000000RFts.jpg

Image #2:House Assets and Smart Campaigns under the program

0EM50000000RFtx.jpg

Image #3: Create a Smart Campaign similar to "Engagement Nurture Email" w/ the smart list of

0EM50000000RFu2.jpg

Image #4: Create a Smart Campaign similar to "Engagement Nurture Email" w/ the flow of


0EM50000000RFu7.jpg

Image #5: Engagement Nurture. Drag your programs in

0EM50000000RFuC.jpg

Hope this helps.

Best,
Taylor

Anonymous
Not applicable

Re: Customer engagement engine question

Thanks Taylor, I had a feel it was something like that. I'll try out.

From a management perspective, I really like the idea of keeping everything under one Program. Just wish it were a lot simplier where you could somehow attach a rule to a piece of content.