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Cookie Pop-up on Marketo Landing Pages - GDPR

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Grégoire_Miche2
Level 10

Re: Cookie Pop-up on Marketo Landing Pages - GDPR

Hi Maxwell,

on top of the 2 answers, it's mandatory, not because of the GDPR, because of all other cookie laws, in place roughly everywhere.

-Greg

Max_Maurier
Level 3 - Champion

Re: Cookie Pop-up on Marketo Landing Pages - GDPR

Hi Greg,

Is it just a link to the privacy/cookie policy that's mandatory, or do we need an actual pop-up on every landing page?

I've never come across a Marketo landing page with a pop-up cookie notification.

-Max

Ulf_Deeg
Level 3

Re: Cookie Pop-up on Marketo Landing Pages - GDPR

Yes, you do.

But if you store the consent in a cookie with your Second Level Domain (e.g., yoursite.com), you can utilize that across Marketo and your other web properties as well given they run on subdomains of the latter. So once consent is given, the banners ebentually will not show up on any page.

I use a Tag Manager to deploy snippets across all properties, which works well enough for me. Even if you might miss a few people due to AdBlocking measures. (which is why we hav an adblocker warning banner as well).