Change the default Unsubscribe token

[Jean-Pascal_Mer]

Hey guys,

We've built a subscription center and would like to update the Unsubscribe link in all our emails to go to that Subscription page.

The Unsubscribe token is a default token from Marketo, but is there a way I can change where it directs so that I don't have to create a new token and go edit all my emails?

Thank you!

[Justin_Cooperm2]

You can go to Admin > Email and change what will appear in the HTML view and TEXT view of emails. Just make the link point to your page instead of the default.

[Jean-Pascal_Mer]

Wouldn't that only apply to the default unsubscribe text Marketo renders and not the token?

[Justin_Cooperm2]

Sorry, confusion about how you were doing this. You have custom unsubscribe text in your template itself and are just using the system link to point that custom text to the right page?

[Jean-Pascal_Mer]

Yes, exactly. We're using the Unsub token in our own templates.

[Justin_Cooperm2 · Accepted solution]

Ok, got it. You'll need to just update the templates themselves to point to your fixed URL instead of this token. Then you can clear everything out of the unsubscribe section (Remove Unsubscribe Text From the "Admin -> Email" Section - Marketo Docs - Product Docs​) or make all emails "operational" so they don't get the default Marketo unsubscribe message.

Once you update your Email Templates it will make drafts behind the scenes for all individual Emails that utilize that template. To make your life easier, you can go to Design Studio > Emails to do a bulk-approval of these resulting emails OR you can also reach out to our support team, who will be able to help process a bulk approval for you.

[Grégoire_Miche2]

Hi Jean-Pascal,

If you use a fixed URL, do not forget to append ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## at the end of it.

-Greg

[Lucas_Metherall]

Hi Gregoire,

I have had some issues with our unsubscribe page recently, when we changed from Drupal 7 to Drupal 8. For a little while, people were visiting the unsub page, clicking unsubscribe, but it was not changing their record in MKTO, and they were being sent emails.

The set up:

• I changed the unsubscribe snippet hyperlink to the unsubscribe page on our Drupal site, so it now reads:

https://www.worldanimalprotection.org.au/unsubscribe?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" class="mktNoTrack" target="_blank"&sid={{lead.id:default=0}}&stk={{lead.wap_Secure token:default=0}}

• On that unsubscribe page I created a web form that linked to our MKTO via API.
• In MKTO I created a program that listened for people filling in the form, with change data value {unsubscribe} new value = TRUE in the flow.
• When the website was transitioned from Drupal 7 to Drupal 8 everything seemed ok, until we started getting complaints that emails were still being sent to people.

Looking through your instructions I see that this is different in that you recommend setting up a new landing page in the MKTO domain. Is this a necessity? Will the appended URL work for the third party page and form?

Thanks,

Lucas

[Grégoire_Miche2]

Hi Justin,

With all due respect, making the emails operational is really not an advice I would give, as it will make all the emails to ignore whether leads have unsubscribed or not

-Greg

[Dan_Stevens_]

The unsubscribe token currently resolves to "/UnsubscribePage.html".  If we had a subscription center and had a different URL, would we be able to work with Marketo support to change this URL (since there's no way to change it ourselves within Admin)?

[Anonymous]

Hey Dan,

I'm currently working on the same project. All I did was create a rule in the admin landing page section to redirect leads from the default unsubscribe page to my new subscription center page. You don't have to change anything and works seamlessly.

[Dan_Stevens_]

Hi Mike - i'm aware of this approach.  But ultimately, the URL resolves to the unsubscribe one.  I was just hoping that Support could assist with in changing where the token resolves to when using a subscription center.

[Grégoire_Miche2]

Hi Dan,

Probably easier to assign the "/UnsubscribePage.html" to your subscription center . Just change the URL of the "old" unsub page to "/UnsubscribePage-Old.html" (landing page actions -> URL Tools -> Edit URL settings ) and discard the previous UTL doing so, then assign the "/UnsubscribePage.html" URL to the subscription center. We do this all the time.

-Greg

[marija_Milanova]

Hi Gregoire,

I'm having an issue with those links. The old pref center link was named /preference-center, and I changed it to preference-center-old, and named the new LP with /preference-center. I also have a redirect rule /UnsubscribePage to go to the new LP /preference-center, but when I click Unsubscribe in the emails, it somehow leads me back to /preference-center-old URL. Has someone gotten this issue or am I doing something wrong? Dan Stevens.​ Grégoire Michel​

[Grégoire_Miche2]

Hi Marija Milanova ,

Double check how the redirect is set. If you think it's correct, get to support.

read The comprehensive guide to setting up the unsubscribe link

-Greg

[Dan_Stevens_]

I agree - that's the easiest solution.  I was just hoping to create a more meaningful page name that doesn't sound so disengaging. 

[Grégoire_Miche2]

Then create a redirect rule, so that the unsubscribePage.html only shows only transiently.

-Greg

[Justin_Cooperm2]

Hey Dan,

Not sure, actually. Your scenario makes sense though. Let me look into that.

Justin