We want to synchronize the user login records that our customers create in our SAAS application, Searchlight, with Contact records in Salesforce. Currently we are doing this via a manual process every few days. Is it possible to have these login records synchronize to Marketo lead records via the API?
Additionally, if a new Searchlight login email address doesn't exist in a Marketo lead record, we would want to create a new lead record that would result in a SFDC Contact record being created that is associated with the appropriate Account.
Can this be done and is there any documentation for either of these processes?