So someone in my office just discovered we can personalize subject lines and now wants to. I'm typically against it because of the problems with data formatting but he saw the Marketo summit email and is all gaga for doing it.
I don't have time to write one out. Can anyone share a good script for right-casing first names, that can be used in a subject line?
How about existing names in your database?
You may want to check out if you are open to use webhooks. That will help you to 'proper case' both new leads as they come in and existing leads in the database.