Re: Blind Form Submit in Email with multiple links

Aubrey_Morgan
Level 3
Here's my scenario:
I have a "save the date" for a series of events coming early next year. In this email, the recipients will self-select what event they'd like to hear more about. Traditionally I would include unique blind form submits for each link and send them directly to the confirmation page. By doing this, I can easily segment our audience based on what event they would like to learn more about.

Does anyone know the best/easiest way to accomplish this?
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3 REPLIES 3
Brigid_Greenwa2
Level 4
I agree with Harrison - we used a similar technique to essentially have a survey within an email (in this case, which transportation method they were going to use) to gauge responses to an event without truly sending them to a page.
Anonymous
Not applicable
Instead of dealing with any form hassles, I would build your email as described, then setup smart campaign for each option. Create a unique link for each option (if they land at the same page, append a query string value such as www.link.com/thanks?Confirm=Option1), then build the Smart List for each link to trigger on Clicks Link in Email. Select the email, add a constraint for Link, and paste in the full URL. From there you can process these clicks with progression statuses, adding to lists, etc. 

If you want to get a little more complex, and potentially a friendlier user experience, you may want to include the option to undo their selection on the confirmation page, or switch to one of the other options.
Anonymous
Not applicable
Hey Aubrey,
If you want your leads to see different information based on which option they pick, you can set a dynamic thank you page as described here: https://community.marketo.com/MarketoArticle?id=kA050000000LHXcCAO#dynamic-thank-you-pages. You will need to create a different Landing Page for each option they can select.

If you would like to send a different email based on which option they select, I would suggest to create a Smart Campaign as follows:
Smart List:
Fills out Form (trigger). 
Flow:
Send Email (add choices to this flow step)

In this flow step, you will have choices such as 'If 'Event Chosen' is 'Event 1', Send Email: Event 1 Email'.  'If Event Chosen is 'Event 2', Send Email: Event 2 Email'

Best,
Will