We're all aware of Big Data and the big companies who are looking to capitalize on its potential. According to a study recently published on MarketingProfs, Big Data is a bigger priority than Marketing Automation for CMOs in 2014. However, we know that better data can give us better insights into our customers and help improve our marketing automation efforts.
Has anyone looked integrated Big Data and Marketo for your business? How are you integrating the analytics you acquire from Marketo into Big Data up front? How are you incorporating Big Data insights to help improve your campaigns?
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