Re: Best platform for prerecorded webinars with Marketo

Cliff_Johnson
Level 1

Looking for some opinions on the best platform for prerecorded webinars that has a good integration with Marketo. We have been using GTW for live weekly webinars and it works great with Marketo, but my organization wants to move to prerecorded webinars. GTW has a service called "simulated live", but these do not sync with Marketo ( ).

24 REPLIES 24
Michael_White
Level 5

Yeah, totally!  We did it for our weekly demo, and regularly had one of our Solutions Architects on to do live on-mic Q&A after the main presentation finished. 

Dan_Stevens_
Level 10 - Champion Alumni

This is really helpful Christina.  We too are On24 customers - and I was going to look into this.  In fact, we're now going to look into this for our future webinars as it seems like a much less risky to put on a "live" webinar!

Dan_Stevens_
Level 10 - Champion Alumni

If these are already pre-recorded (on-demand), essentially you're offering up a gated video.  So specific integration with a webinar vendor isn't really necessary, correct?  You can just build everything in Marketo (gated video form, landing page with embedded video, etc.).  Or are these not on-demand and essentially act as regular webinars (users must register, there's still a specific date/time, etc.) where it appears as a live webinar to the attendees?

Cliff_Johnson
Level 1

Hi Dan - it would be the latter. To the attendee, it would appear as it is a live webinar (they have to register and attend at a specific date and time. GTW offers this ability through "Simulated Live", however, it doesn't integrate with launchpoint.