Best Call to Action?

[Anonymous]

Hi all:

Another question, if you don't mind sharing your best practice experience. What are you finding works best for call-to-action wording?

• Submit
• Download Now
• Click Here
• Request quote
• Request Pricing
• Others?

We've tried a variety of terms with varying levels of success and was curious what the community recommends. Thanks.

Mike

[Michelle_Tizian · Accepted solution]

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[Anonymous]

I agree with Michelle's suggestions. I also try to be creative depending on the purpose and branding. Because we're an I.T. provider, we often use phrases with 'it' in them and call it I.T.

For example, we might have a healthcare piece that says "I.T. won't hurt a bit" and the CTA is "I.T. will be painless, download now!" to make it a little more interesting.

[Michelle_Tizian]

I forgot, we also use a continue button.  Which means continue your subscription. 

For events, they use click here for agenda
RSVP button
Register

The CTA button with an alt. text tag works wells for us.