Automate Merging

[Anonymous]

How do you automate the merging of two Leads with identical email addresses?

[Anonymous]

Peter, unfortunately AFAIK there's no automatic workflow for this in Marketo and it's a massive headache. You can only merge 2 (or more) leads manually. So, from my experience,
Solution 1 is merging the leads in your associated CRM somehow and they'll merge in Marketo automatically if the integration is set up correctly.
Solution 2 is for cases when you're not afraid to lose old logs. You can collect the most inactive leads, try to reanimate them then remove those who don't react. They'll be mostly duplicates of your active leads. But you need to be super careful here.

[Jep_Castelein2]

You can use the SOAP API to automatically merge leads. However, be careful doing this, as most duplicates come from the CRM system and in the case of salesforce.com, merging Leads in Marketo will also merge them in Salesforce.