Trying to automate lead source field update for the leads coming through Marketo forms. Our sources are: Direct traffic, organic search, FB ads, Linkedin ads, Adroll, FB retargeting, referral website. Think the best way would be to use querystrings, and to create a smart campaign for each querystring contained in the Original referrer: IF querystring contais "utm=LIads" -> update source to Linkedin ads IF querystring contais "utm=FBads" -> source = Facebook ads and so on... Also if original referrer is blank, -> update source to Direct Traffic
Would this rule cover all field update cases? Sometime the Original Referrer field shows just the landing page with the form, so it's not possible to find the source.