Siftrock (a Marketo plug-in) can help automate the reply management process by:
- Collecting the replies and auto-responses that come back from sends.
- Categorizing by type (i.e. Human, OOO, Left Company, Bounce)
- Mining data from the body of the message (contact info, email, phone)
- Syncing to fields and lists in Marketo.
Referenced on this thread: Email Reply Analysis Strategies
I love Siftrock. To all that Adam mentioned above it does so much more for our business.
- we find out from customers if a link is broken in a nurture email (sometimes the web team happens to change urls on us)
- for our Webinar events, people email in asking for help. Prior to Siftrock our Manager might see one of those, now She's able to reply to them all
- Excited about exploring this : How to Track Email Replies as Progression Statuses in Marketo: The MOPs Guide to Conversational Emai...