Auto replies/ Out of Office

Anonymous
Not applicable

Auto replies/ Out of Office

Does anyone have any advice on how to monitor bounce backs and Out of Offices replies?  At the moment we currently get a couple thousand for each email send we set live.  Looking for any Marketo tricks or advice from other Marketo customers.

Thanks! 
11 REPLIES 11
Anonymous
Not applicable

Re: Auto replies/ Out of Office

I would love to hear some answers to this!! Same thing happens to me and I currently have to manually go through them for real responses!
Anonymous
Not applicable

Re: Auto replies/ Out of Office

Our standard practice is to alert the POC an email is going out and then we provide them with our subject line. This way the can set up some basic rules in Outlook to capture those in a separate folder.
 
Adam_Vavrek1
Level 9 - Champion Alumni

Re: Auto replies/ Out of Office

I go through these manually as well to update information like titles and phone numbers. If there were a tool that does that automatically, that would be pretty amazing.

I just start from the bottom of the emails, hit the "next" key within the email client and flag the emails I need to update or reply to. Then I go back through and delete the emails that aren't flagged.
Michelle_Tizian
Level 10

Re: Auto replies/ Out of Office

For my company in the Marketing department, we have a dedicated person who receives the out of office emails or automated replies.  This is what we do:

Any out of office replies which says that the person is on vacation or maternity leave for a week or longer, I market suspend them and reverse after the date. 

Any messages that says I'm retired. Or will be retiring at future date, the email is sent to me and the list specialist.  The list specialist marks their records in SFDC inactive.  If the person gives us a forwarding email and if they are subscribed to our free newsfeeds or blog, I keep them in the Marketo database until they unsubscribe. If they are not subscribers, I remove them from Marketo only. 

If the person is no longer with the company and doesn't have any forwarding email, or can't track the new company of employment or doesn't have a secondary email, our list specialist removes the email from the record.  I then remove them from Marketo. But if the list specialist goes on vacation, I mark the records invalid, make a notation and remove them from Marketo only. 
Anonymous
Not applicable

Re: Auto replies/ Out of Office

So no one has a vendor that offers a product that can handle this?
Anonymous
Not applicable

Re: Auto replies/ Out of Office

We have a folder set up to filter for the following in the subject line:

No longer with
OOO
Out of Office
Vacation
Maternity
Auto
Automatic

Hope this helps! Additional filters you've found helful would be welcome 🙂
Anonymous
Not applicable

Re: Auto replies/ Out of Office

Siftrock (a Marketo plug-in) can help automate the reply management process by:

- Collecting the replies and auto-responses that come back from sends.

- Categorizing by type (i.e. Human, OOO, Left Company, Bounce)

- Mining data from the body of the message (contact info, email, phone)

- Syncing to fields and lists in Marketo.

Referenced on this thread: Email Reply Analysis Strategies

J_Grant_Gray
Level 3

Re: Auto replies/ Out of Office

I love Siftrock. To all that Adam mentioned above it does so much more for our business.

- we find out from customers if a link is broken in a nurture email (sometimes the web team happens to change urls on us)

- for our Webinar events, people email in asking for help. Prior to Siftrock our Manager might see one of those, now She's able to reply to them all

- Excited about exploring this : How to Track Email Replies as Progression Statuses in Marketo: The MOPs Guide to Conversational Emai...

Nelson_Ojeda
Level 1

Re: Auto replies/ Out of Office

Does anyone have update here? I looked into Siftrock, but we can't move forward with them due to security concerns.