Advanced Wait Step Time Zone Clarification

[Anonymous]

I’ve searched through the forums a bit but can’t find a definitive answer for this one.

If I set up a Smart Campaign where one of the Flow steps before an email send is to wait:

12 hours and wait must end Any Day at 12:00PM EDT



Will Marketo send the next email at 12PM (noon) EDT while simultaneously sending it at 11AM CDT, 10AM MDT, and 9AM PDT? Or, will it send it at 12PM per each user’s local time?

I am guessing that Marketo is only using EDT because not every user will have an associated time zone, especially if you have leads coming in via imported batches as opposed to filling out a form, where an inferred country/state can set the local time zone.

In the end, we’d ideally like an email to go out to each user in their current time zone at one set hour (basically emails will then be released cascaded by time zone), but I am realizing that Marketo may not have the power to do that since not every lead is attached to a time zone.

Thanks!
Noah

[Anonymous]

I believe the time zone is dependent on the sender. It will send it at 12:00 pm your time.

[Josh_Perry1]

I agree with Bentacular.  It will send it based on the timezone you have set up in your preferences.  It will go out basically all at the same time so yes 10 Central, 9 Mountain, 8 Pacific Etc.  

If you would like to change your timezone from EST to something else, go to Admin, and then Location.  You can change your personal time zone there.  It will not change everyone elses that uses your instance of Marketo.  

Here is how you could set up sending an email based on someones individual time zone: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000Pgt9AAC 

I would vote on the idea in the article though to make it simpler.  It should be.