Adding a lead to an existing nurture campaign

[Anonymous]

Hello,

What is the best method for adding a single lead into a nurture stream for the first time?

We have a contact sales form that sends out messages once a week. This lead came to us through other means but we would like to educate them with the content.

Thanks!

[Anonymous]

If you are using the engagment engine select the lead and use the flow action "add to engagment program" If you are not just select the lead and then use a flow action "Request Campaign" (you will need to clone the batch campaign and set it up as a trigger-based Smart Campaign with the trigger "campaign is requested")

[Anonymous]

Flow actions are like the Swiss Army knife in Marketo...here is the documentation:

 http://community.marketo.com/MarketoArticle?id=kA050000000KytDCAS