Did Marketo take away a flow step to add to Smart Campaign?
Our organization standardizes on Campaigns rather than Programs. We have nurture tracks set-up based on SFDC campaign triggers. However, for leads coming in from our website programs, I created a separate campaign to update data values to directly match certain field values. I want to then add these members to the nurture campaigns but the only option now is to add to an engagement program.
Ultimately I want these field value changes to trigger the start of a nurture. However, the only way I can see to do this is to create separate nurtures for each new value change-- neither practical, nor efficient. I could alternately add to a static list and then pull from the static list into the nurture but this seems like too many steps as a solution to the end goal.
Thoughts?
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