Ad Bridge

[Carrie_Lawson]

Hello there fellow Marketers!

We are getting going with Facebook Ad Bridge and it is a bit cumbersome without start to finish instructions.  The first issue is Facebook is requesting a choice for Custom Audience.  We want to use Marketo to push leads and we don't want to upload a file into Facebook, but we are not sure the option we need to use in order to use just this function and not have to upload a file into Marketo.  Do we need to upload a list first and then connect Marketo to that list in order to update? or do we select a different option in order to use Marketo send to Facebook?

[Grégoire_Miche2]

Hi Carrie,

the way it is supposed to work is that your define a smart list in Marketo and at the bottom of it, you will have a button to push the smart list as a custom audience to Facebook.

-Greg

[Carrie_Lawson]

Yes, i understand that however we are still going thru the set up and there doesnt appear to be an option to wait on creating a custom audience.  There is an option to use a Customer File, Website Traffic, App Activity, Engagement on Facebook.  Once we choose Customer File we have to upload a list of email addresses so it appears we have to upload a list first?