Activity logs and removing users from your database

[Anonymous]

If a user is added to your Marketo database (for example, he or she fills out a form on your site), and later you choose to remove the lead from your database, does the user's Activity Log also get removed?

If the user comes back to your site later and fills out another form, will he or she be added back in to the database and if so, will a new Activity Log start?

Last question: If you want to track a user's activity over time but you don't want to send that lead any emails via Marketo, can you 'hide' the contact in some way from being picked up in Smart Campaigns but still record their activity in the Activity Log? 

I'm hoping to get answers to these odd questions without having to give more context, 'cause it's a somewhat long and complicated story involving the challenges of having two marketing automation systems in one company. 

Thanks,

David

[Anonymous]

Hi David,

Yes, the user's activity log will be removed and if they re-enter, their activity log will start anew.  Interestingly though, Marketo has durable unsubscribe so, if the user is unsubscribed in your system, is deleted, and somehow manages his/her way back into your system, Marketo will remember that the user is unsubscribed.

As for hiding contacts from being picked up, are you looking to hide from all campaigns (even operational ones, for instance) or simply email sends?  If it's the latter, you could do a marketing suspend, and this would in theory prevent them from being sent any emails but still log activity on the web or elsewhere if they are cookied and already in your system.

[Anonymous]

Thanks Joanna. 

We were interested in hiding certain contacts from all campaigns, including operational ones. 

David