Acquisition Program as a token?

[Anonymous]

Ok that is good to know that the token I should be using is APN and not AP - I have yet to understand the difference in those two fields or why there are two of them! Thank you!

I will add a wait step for those leads acquired by the form they are filling out. That is a good, necessary idea.

However, in some of the tests I am running, I am using my own lead record and I have an acquisition program set already in my lead record from years ago. I don't see why it doesn't include that information in the email.

[Dan_Stevens_]

That is definitely very odd - if you're testing a lead record where you know that the APN is properly populated.

As for the two AP/APN fields: here's your answer - Re: What is the difference between the Acquisition Program and Acquisition Program Name?  Since the main field is locked - and can't be used as conditional arguments in things like flow steps, it was necessary to duplicate it an "Acquisition Program" field to allow that to happen.  Look at my flow step above - and you'll see how I'm using both.

[Anonymous]

Yes, super odd!

Thanks for the AP vs. APN info. So is the sync between those two fields automatic or are you saying that I need to manually tell Marketo to put the lead's APN info into the AP field? Currently we let Marketo automatically generate the lead's acquisition program name. I've never done anything manual to also set the AP - perhaps that needs to be done?

Then again - since I'm using APN for my internal email, I'm thinking that even if my lead doesn't have proper info in their AP field, the email should still be working - showing us the automatically generated APN.

[Dan_Stevens_]

The sync is automatic and happens behind the scenes.

[Anonymous]

Oh good! That is excellent news and less work for me. 😃