Hi Erin! As you know I'm also a Marketo newbie but I think I have a fix. You want to create a new smart campaign and start with building your smart list > Fills Out form (enter all forms) > Inferred Company (select multiple choice and enter all the names of the company). Then in the flow section Send alert > select your alert email to the account / lead owner depending on how you're set up and to any additional email adresses. You can also flag the account with an interesting moment or change the data value like if you wanted to indicate that it is a named account in SFDC. From there you want to go to schedule and run it once and activate. Hope this helps!