AB Testing Emails in a Program

Level 2

AB Testing Emails in a Program

There's got to be something I am overlooking here.

Is there a way to run an AB test on an email if it's executed by a SmartCampaign in a program and not in a traditional email send?

For our integration to push tasks to our CRM we need to execute all our email campaigns in programs and not use what we were trained on which is using the "Email" function.

Thank you in advance!

Level 7

Re: AB Testing Emails in a Program

Hi Kevin,

There are two ways you can run tests within Marketo.

You can use the AB testing feature - Right click on your email asset and select "New Test".

Alternatively, you can clone your email, add a choice to the Send Email flow step with a Random Sample of X amount sending to the cloned email (not the same like in my example below).

Screen Shot 2019-09-04 at 8.12.14 AM.png